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Test any idea on millions of people

Test any idea
on millions of
people

Test any idea on
millions of people

AI survey panels built using 40 million real people. We don't imagine consumers... We inhabit them.

Test any idea
A vitamin subscription box
Working age
Not interested
44%
Hesitant
28%
Would buy
20%
Impulse
6%
Gift
2%
40M
real consumer profiles
550M
real purchases
27
years of purchase data
>90%
match with real surveys
Validated against real purchase data
and published research

See how your audience would respond

Hesitant
Gift buyer
Hesitant
Would buy
Rejection
Impulse buy
Hesitant
Would buy
#12,408,331
of 40M+

I'd probably get this, my two are already using my phone for YouTube so at least this is educational.

Has preschool-age childrenFemaleHomeownerBuys groceries onlineCoffee or tea enthusiast+39
Why People Said Yes
Educational screen time for kids
71%
Affordable monthly price
54%
Fits alongside school learning
43%
Fun way to introduce a second language
38%
Test any idea

AI personas based on real people

Everything you need to
understand your market

Purchase Intent

Who's buying, who's on the fence, who's walking away. And why.

Price Sensitivity

Compare your price against what your audience actually spends.

Spending Profile

Budget buyers or premium spenders.

Median spend
$32.00
Total purchases
1,980
Total spend
$63,360.00
Product vs median
109% above

Purchase Activity

See how active your audience is: recency, frequency, consistency.

Category Affinity

Discover where else your audience spends.

Fashion32%
Pet Supplies25%
Home15%
Tools6%
Computers3%

Purchase History

What your audience has actually bought.
Real products. Real prices. Real brands.

Ultra Boost Running Shoesby Adidas
$189.99
Ceramic Pour-Over Dripperby Hario
$28.49
Wireless Noise-Cancelling Headphonesby Sony
$348.00
Organic Cotton Bath Towelsby Brooklinen
$69.00

Pricing

Pro

£49/mo

For validating ideas

Get Started
600 responses per month
50 respondents per survey
Demographic targeting
Full results dashboard
Intent + price sensitivity reports
Buyer Intelligence access

Max 20x

£149/mo

For serious research

Get Started

Everything in Pro, plus:

12,000 responses per month
Up to 1,000 respondents per survey
Individual persona purchase histories
Export results